There’s a highly overlooked strategy to grow your business…one that most business owners overlook.
But you might be wondering, “What if I’m not a writer?”
I wasn’t born knowing how to write. I certainly wasn’t a “natural” writer. In fact, the first time I ever tried to sell anything online, my writing was incredibly clumsy. It takes me years to learn how to copywrite and by no means do I think of myself as a professional copywriter.
However there is something that all good copywriters have in common, it’s principles and mindsets when putting that pen onto that paper.
You can know everything about power words, headlines formulas and get the best sales swipes, but if your copy mindset is not set towards influencing your audience, you will never be successful in business.
In fact, you might have the best product, the best web design, even the best customer service. But what’s the first thing a potential customer sees?
It’s not your product. It’s not your whiz-bang technology. It’s not your customer service.
The first thing that anyone sees in your business is what they read on your website and your emails.
The first thing they see is your copywriting
Nothing else comes close. Your copywriting is truly the “tip of the spear” — the first cut, the one that matters. It is what your users see. It drives what they feel.
Copy Mindsets is course that gives you the critical mindsets, and foundational copy skill-sets that you need to become a successful, high performing copywriter. By the end of the course, you’ll have the the tools and mindset shifts you need to quit sabotaging your copy…and START achieving your goals of getting more sales.
Great copy doesn’t sound like some stilted business school professor or scammy internet marketer wrote it. It sounds natural (because it IS natural — like the words you’re reading right now!).
And when you get it right, you connect. You go beyond just transactions or mechanical A/B tests and connect emotionally with your audience.
and YES — once you write copy that’s “good enough,” you can move on and you’ll reap the rewards for years to come — automatically.
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